Jacquemus doesn’t just launch handbags; he launches feelings. Today, Simon Porte Jacquemus introduced Le Valérie—a new, folded-silhouette shoulder bag named after his mother, Valérie—marking one of the label’s most personal accessories to date. “I’m very moved to introduce my new bag, named after my mother,” he wrote, puncturing the usual hype with sincerity.
The silhouette: a “folded” study in softness
At first glance, Le Valérie reads like a quiet sculpture: a folded, softly structured body whose clean planes bend into a calm curve under the arm. Jacquemus’s product notes position it as a soft bag with a magnetic closure defined by a half-donut metal clasp—a single, graphic punctuation mark that stands in for overt logos. The effect is gentle power: minimal lines, high tactility, and one decisive hardware gesture.
Materials & make: tactility first
Le Valérie arrives in calf leather and calf suede variants, both lined in lamb leather—the kind of construction detail that elevates the inside of the bag to the level of the outside. An interior leather patch pocket and protective metal base underscore function without cluttering the lines. It’s made in Italy, aligning with the brand’s leather-goods craftsmanship trajectory
Sizes, proportions, carry
- Valérie (regular): approx. 32 × 20 × 11 cm—a true daily bag that balances under-arm elegance with real capacity.
- Small Valérie: approx. 24 × 14 × 7.5 cm—scaled for evenings and light days.
Both feature an adjustable, removable shoulder strap, letting the bag swing from under-arm tuck to longer shoulder carry.
Palette & finishes
The Le Valérie bag is available in a refined yet playful palette that captures Jacquemus’s Mediterranean warmth and minimalist sensibility. The color range includes black, terracotta, camel, khaki, red, brown, pale pink, and a vibrant acid green. Each shade interprets the bag’s soft-fold silhouette differently: black and brown emphasize its sculptural restraint; camel and khaki lend a natural, utilitarian tone; terracotta and red channel the sun-baked hues of Provence; pale pink offers a tender, feminine touch; and acid green adds a bold, contemporary accent for those drawn to statement accessories.
The hardware moment: the half-donut
The clasp—a gold- or silver-tone half-donut—is the bag’s heartbeat. It feels like a Jacquemus inside joke rendered chic: playful geometry, reduced to a single mark. On suede editions the clasp appears in silver, on others gold, with a magnetic bite that keeps the fold poised rather than pinched.
A family of objects: charms and companions
In typical Jacquemus fashion, Le Valérie doesn’t land alone. The house introduces new bag charms, including origami fruit and vegetable miniatures—lemons, carrots, and strawberries—extending Jacquemus’s Mediterranean whimsy as modular adornment. Each charm is embossed leather, designed to dangle delicately from the Valérie’s strap without crowding its silhouette.
Launch & campaign
To mark the launch, Jacquemus tapped Charlotte Le Bon—the Canadian actress, director, and artist known for her role in The White Lotus—as the face of the Le Valérie campaign. The project debuted online alongside a dedicated installation at the brand’s flagship on Avenue Montaigne in Paris, transforming the store into an immersive display echoing the collection’s warm, rural spirit.
In the campaign short films, Le Bon channels her improvisational charm through playful moments—pulling funny faces while applying lipstick, untangling her bag strap from a door handle, or dashing for the restroom. The tone feels instinctively Jacquemus: chic meets candid.
The Le Valérie forms part of the Spring 2026 collection “Le Paysan,” unveiled at the Orangerie of the Palace of Versailles in June. An offshoot of the recently introduced Bambola, it shares the same sculptural ring closure but with a 1930s-inspired structure. “At once mature and playful, Le Valérie is both a personal homage to Simon’s mother and a natural extension of Le Paysan’s themes of family, memory, and heritage,” the house noted.
In addition to Paris, in-store activations—styled like Provençal market scenes—will be deployed in New York, Los Angeles, London, and Dubai, featuring a customization service and exclusive displays. The accompanying fruit-and-vegetable charms nod to Jacquemus’s family roots in the south of France, where one side farmed carrots and the other grew artichokes and spinach.
Le Bon, who has appeared in The Promise and Yves Saint Laurent, will soon star opposite Kristen Stewart and Woody Harrelson in Quentin Dupieux’s upcoming comedy Full Phil. She also serves as an ambassador for Boucheron and recently fronted a campaign marking the 40th anniversary of cashmere house Bompard.
Price & availability
On Jacquemus’s official website, The Small Valérie is priced at €1,190, while the larger version retails for €1,490. This places the bag just above the Bambino line but well below the house’s more elaborate runway pieces — a sweet spot for what Jacquemus does best: serious but not solemn investment design. Regional online stores now feature a dedicated “Le Valérie” section, with detailed product pages, standard delivery options, and in-store appointment availability across major markets.
The name: an heirloom turned object
Jacquemus has long woven his personal history into the brand’s language; naming this bag after his mother crystallizes that lineage. The maison itself carries his mother’s maiden name; Le Valérie continues that thread with rare directness. The announcement post frames the bag as a tribute rather than a trend vehicle—and in doing so, situates Le Valérie within the house’s emotional architecture.
Where it sits in the Jacquemus canon
If the Chiquito was the breakout meme and the Bambino the everyday darling, Le Valérie reads as the grown-up middle ground: softer than the boxy Bambino, more pragmatic than the Chiquito’s micro-era. Its folded profile echoes Jacquemus’s ready-to-wear drape—those languid, Mediterranean lines—translated into leather. The adjustable strap and interior organization nudge it toward “use it, don’t baby it” territory.
Styling notes (real life, not runway)
- Under-arm with tailoring: Let the half-donut hardware act as the outfit’s only shine.
- Suede with knitwear: Match nap to knit; choose tone-on-tone (e.g., dark brown with cocoa sweaters) for maximum quiet luxury.
- Charm-curated daywear: One fruit charm, not three—the silhouette deserves breathing room.
Care & longevity
Given the lambskin lining and suede variants, storage matters: keep it in its dust bag, avoid prolonged light exposure, and rotate out of suede on rainy days. The protective metal base helps the bag age gracefully by lifting the leather off surfaces—an under-discussed detail that pays off over years.
Le Valérie market: Global launch installations
To celebrate the launch of Le Valérie, Jacquemus is transforming its flagship boutiques worldwide into mini Provençal markets, each inspired by the rural roots and colors that define the Spring 2026 Le Paysan collection. Visitors are invited to explore limited-edition installations and discover the new bag within immersive, market-style displays filled with fruit-and-vegetable leather charms.
The concept debuted on Avenue Montaigne in Paris alongside the digital campaign featuring Charlotte Le Bon, and will expand to London, Los Angeles, New York, Seoul, Busan, and Dubai. Each location mirrors the mood of Provence, blending playful authenticity with Jacquemus’s sculptural minimalism.
Boutique locations and launch dates:
- Paris, France – 58 Avenue Montaigne | Galeries Lafayette Haussmann, 40 Boulevard Haussmann — from November 19
- London, United Kingdom – 33 New Bond Street
- Los Angeles, USA – 8804 Melrose Ave, West Hollywood
- New York, USA – 143 Spring Street, SoHo
- Seoul, South Korea – Shinsegae Main, 3rd Floor, 63 Sogong-ro, Jung District — from November 19
Shinsegae Gangnam, 3rd Floor, 176 Sinbanpo-ro
Lotte Main, 2nd Floor, 81 Namdaemun-ro, Jung-gu — from November 28 - Busan, South Korea –
Shinsegae Centum City, 2nd Floor, 35 Centumnam-daero, U-dong, Haeundae — from November 19 - Dubai, UAE –
The Dubai Mall, 1st Floor, Fashion Avenue — from November 19
