Counterfeit luxury bags: 5 most faked brands in 2024-25

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Counterfeit luxury bags are flooding the market like never before, costing collectors millions and eroding brand prestige. Imagine investing thousands of euros in a coveted Louis Vuitton or Chanel bag—only to discover later that the “dream” on your arm is a painstakingly crafted fake. Counterfeit luxury isn’t just an expensive inconvenience; it’s an emotional betrayal that undercuts your self‑expression, financial investment and personal prestige.

In 2024‑25, the counterfeit luxury market reached new and alarming heights. Every figure in this article is drawn from Entrupy’s 2025 State of the Fake report and reflects real‑world Entrupy authentication submissions—hundreds of thousands of data points sourced from resellers, marketplaces and individual collectors. Below, you’ll find the five luxury houses scammers duplicated most often, plus the psychological triggers that make each brand irresistible to both buyers and fakers—and how you can keep your own collection safe.

1. Louis Vuitton — the crowned counterfeit king

counterfeit luxury bags side-by-side comparison 2025

32.8 % of all Entrupy submissions flagged as counterfeit luxury bags in 2024‑25 carried an LV logo. From the timeless Speedy and Neverfull to the contemporary Onthego, scammers replicate every stitch because the monogram is instantly recognisable and universally desired.
Emotional trigger: Your LV isn’t just a bag. It marks milestones—first promotions, dream trips, self‑made successes. Protecting its authenticity safeguards your personal story.

2. Prada — quiet luxury, loud target

14.4 % of counterfeit Entrupy submissions featured Prada’s nameplate, with Nylon Re‑Edition bags topping the hit list. Understated elegance is catnip for counterfeiters who know minimal details are harder for the naked eye to judge.
Emotional trigger: Your Prada signals refined taste and quiet confidence. Keeping it genuine preserves the sophisticated persona you’ve crafted.

3. Gucci — opulence exploited

Nearly US $12.1 million in fake Gucci inventory was recorded in Entrupy submissions over one year alone. Dionysus and Marmont lines bore the brunt.
Emotional trigger: A Gucci bag shouts flair and unapologetic individuality. Protecting it is protecting your boldness.

4. Chanel — the costliest casualty

Chanel led in sheer value: over US $500 million worth of counterfeit Chanel pieces were identified through Entrupy submissions. Classic Flap, Boy and 19 bags are favourite targets thanks to sky‑high resale prices.
Emotional trigger: A Chanel bag is generational—an heirloom that immortalises your taste. Authenticity secures that legacy.

5. Saint Laurent — the up‑and‑coming fake magnet

In the Europe & Middle East region alone, 12.5 % of Entrupy submissions flagged as counterfeit were Saint Laurent bags. Minimalist styles like the LouLou and Kate make copy‑and‑paste forgery deceptively easy.
Emotional trigger: Saint Laurent embodies elegant rebellion—a refined way to resist conformity. Authenticity keeps your statement powerful and true.

Material matters – the textures counterfeiters copy first

Entrupy’s 2025 State of the Fake shows that it isn’t just a brand logo that attracts fraudsters—it’s the fabric itself. Prada’s signature nylon tops the chart, accounting for 21.3 % of all “unidentified” handbag submissions. Two different Louis Vuitton finishes follow close behind: Empreinte leather (9.9 %) and the classic monogram canvas (8.1 %). Gucci’s grained calf leather (7 %) and Chanel’s lamb/calfskin quilts (6.7 %) round out the top five. In short, if a material is instantly recognisable on Instagram, scammers are already perfecting a look-alike—so scrutinise feel, stitching, and even smell before you hit “buy.”

Why Goyard’s St. Louis Tote remains public enemy #1

Despite its limited production and discreet marketing, Goyard still carries the highest counterfeit burden in resale. Entrupy flagged 18.4 % of St. Louis Totes it examined last year as fake or “unidentified,” a rate high enough to eclipse heritage heavyweights like Dior, Hermès, and Céline—each of which slipped out of the top-risk bracket in 2025. The finding underscores how social-media hype can outweigh sheer production volume: when a silhouette becomes an aspirational status symbol, counterfeit rings pivot almost overnight to meet the demand.

The relative-risk league table

When Entrupy adjusts for the number of items it authenticates per label, the danger list crystallises: Goyard (18.4 %) leads, followed by Prada (14.2 %), Givenchy (11.6 %), Loewe (10.5 %), and Saint Laurent (10.3 %). What links these names isn’t just prestige; it’s the prevalence of easily replicated “it” bags—think nylon cross-bodies, Antigona satchels, Puzzle bags and LouLou chain shoulders. For shoppers, that means budgeting for professional authentication is no longer optional; for brands, it’s a wake-up call to reinforce traceability and consumer education.

Safeguarding your investment (and identity)

Luxury handbags embody dreams, achievements and deep emotional ties. Don’t let counterfeiters rewrite your narrative.

Buy from reputable sources. Stick to brand boutiques or vetted resale platforms that provide third‑party verification.
Insist on proof. Request an Entrupy certificate or equivalent AI‑driven authentication for every pre‑loved purchase.
Preserve condition. Structured storage with specialist products—like LA FORMA I Bag Pillows—prevents sagging, creasing and colour transfer, protecting both sentiment and resale value.